A bottle of Coca-Cola Zero
Coca-Cola Zero or Coke Zero is a product of the Coca-Cola Company. It is a low-calorie (0.75 calories per liter) variation of Coca-Cola specifically marketed to men, who were shown to associate 'diet' drinks with women.
The Coca-Cola Zero logo has generally featured the script Coca-Cola logo in red with white trim on a black background, with the word "zero" underneath in lower case in the geometric typeface Avenir (or a customized version of it). Some details have varied from country to country. The British logo, for example, originally had the "o" taking a spiral form. In the U.S., the letters decline in weight over the course of the word.
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Coke Zero was Coca-Cola's biggest product launch in 22 years. It is primarily marketed towards young adult males and has even been nicknamed "Bloke Coke" in the UK. In the US, advertising has been tailored to its targeted market by describing the drink as "calorie-free" rather than "diet", since young adult males are said to associate diet drinks with women. U.S. marketing has also emphasized its similarity in taste to sugared Coca-Cola through a 2007 U.S. viral marketing campaign that suggested the company's executives were so angry over the drinks' similarities, they were considering suing their coworkers for "taste infringement".
In Australia, the product was originally promoted by a fake front group; the campaign included outdoor graffiti and online spamming that mentioned a fake blog. Once exposed, consumer advocates assailed the campaign as misleading and established the Zero Coke Movement to comment on the ethics of Coke's activities.
Coca-Cola Zero sponsors Bundesliga club Borussia Dortmund.
Coca-Cola Cherry Zero is a flavored variation of Coca-Cola Zero. In late January 2007, it was introduced to store shelves and was widely available throughout the United States before its official debut, which occurred on February 7 2007 at New York City's Fashion Week. Coca-Cola introduced a vanilla-flavored version, Coca-Cola Vanilla Zero, concurrently with the relaunch of the original Coca-Cola Vanilla in May 2007. Coke Vanilla Zero is currently available in the U.S., Nauru and Australia, Sweden, and from November 2011 as a "Limited Edition" in New Zealand.
In February 2010, Coca-Cola Zéro sans caféine (Caffeine Free Coca-Cola Zero) was released in France. In Japan, Coca-Cola Zero Free launched in April 2010. In the Netherlands, "Coca-Cola Zero Caffeine Free" has been sold since the start of 2011.
In January 2013, Coke Zero Cherry was introduced in Australia for a "Limited time only".